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Date:
From: Tim Jensen
Re: Get Traffic That Comes Back...
Dear Fellow Marketer:
Do you know what the most popular form of marketing is in today's society? It's called....
Actually, I'll get to that in a minute. But first...
Can you imagine painting a room by dipping your brush into a paint can, lifting up the brush, winding up and PITCHING the paint to the wall, like a baseball pitcher? Do you think you would get good results?
How about this? You go to a seminar, and the main speaker comes to the podium, dressed in ripped jeans, a tee shirt with holes in it, and no notes? AND the speaker does not even have any credibility in the topic that they are going to speak about? They just get up there and start talking?
Or this one...
You go out on the street and propose marriage to just ANYONE on the street, explaining that you need to get married by sundown or you will lose your rich uncle's million dollar inheritance.
What do these three scenes all have in common?
More on that later....
My name is Tim Jensen. I was a school band teacher for 13 years and now am a full time salesman. Now, don't let that bother you, as I am not going to try to sell you anything here. No fancy tricks, no hard sells. I am just going to share some good old common sense with you and let you see if it applies to your situation.
There are a few things I know
about today's marketing environment....
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If you want to market on TV, you nave to be rich and you will throw away 98% of every last marketing dollar you spend on TV. |
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If you want to market in print, you have a little better chance there. Only 90% of every marketing dollar you spend will be thrown away. Can you hear that flushing sound? |
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If you want to market in today's marketing environment, you are better off IGNORING traditional marketing tactics. |
Remember the painting example above? That is how most of the big boys do their marketing. They dip their marketing brush into their paint can of ads, and just spray society with their message. What a mess. But they can afford it. You can't.
Remember the marriage proposal above? That is how many salespeople, telemarketers, and spammers do their marketing. They just go up to ANYONE with their marketing message, sounding desperate, and try to propose their marketing message on people. Unless you have a lot of time, money, and resources, be prepared for a LOT of rejection here.
Remember the seminar speaker above? No notes, not dressed for the occasion, and no credibility? This is how most marketing beginners do their marketing. They don't know what they are doing, have NO credibility, and just come over to talk with NO plan.
All three of these are examples of today's marketing technique called Interruption Marketing. Just approach people at random with a message and hope that they buy. Throw the paint against the wall and see what sticks.
There are LOTS of marketing studies that show that many people will not buy from a salesperson until the 7th or 8th contact by that salesperson. I know this to be true from my days as a school band director. New sales reps just had a hard time getting me to buy from them until we developed a RELATIONSHIP.
If you want people to buy from you, it is a LOT easier to do
if you have some kind of RELATIONSHIP with them.
This is not easy to do on the internet....
Think about how TRUST is built between two people.
Some of the elements include:
- Time
- Truth
- Frequency
- Likeablility
- Familiarity
- Credibility
It is a LOT easier to build trust, and out of that a relationship of some kind, by just BEING THERE. Trust and relationships are MUCH easier to build when you are WITH the person PHYSICALLY.
Unfortunately, this is difficult to do on the internet. That is why it is HARDER to sell your product or service on the internet than it is in person. For the most part, there is no RELATIONSHIP that has been built.
Successful internet marketers know that you can't just put up a salesletter on the internet and expect people to buy from you. You HAVE to develop a relationship first with your client, and THEN it is easier to get them to purchase from you. And not just once, either. It is MUCH easier to get repeat customers from people that you have a RELATIONSHIP with.
How do you build a relationship with online clients?
I thought you would NEVER ask!
Remember what I said earlier? Many people will not buy from a salesperson until the 7th or 8th contact. How do you do this on the internet? Well, unless you are rich and have all the proper software and equipment, spamming is not an option. It is not an ethical business practice in today's environment, anyway.
The best way that I have seen is to somehow persuade your website visitors to VOLUNTARILY give you their name and email address. THEN you can send them email with their permission as often as you want.
Sounds like a lot of work, doesn't it? Well, it CAN be, unless you automate the process.
Here's how you do it...
You would NEVER see an athlete or a sports team go out and compete without a PLAN. Championship teams ALWAYS have a plan. Successful businesses should also ALWAYS have a plan. You need to pre-write a series of messages for your customers. These messages must be in a logical order, They must present the problem that your business solves, and they must introduce you and your business as the solution to their problem.
All of this should be done over the course of several days. NEVER try to sell something to a new client until you have established what the problem is, YOUR credibility as a business person, and THEN, after about 7-8 email contacts of doing this, THEN you can offer your product or service.
Ok, so you have your email series all set up...
Now you need a SYSTEM to AUTOMATICALLY send the emails to your clients so that you don't have to hassle with the day to day business of doing this manually. If you don't automate this process, you will drown in a sea of repetitive tasks.
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That's where Trustworthy
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Imagine being able to:
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Start your client out on a 14 day mini course to introduce your product or service, and then keep in touch weekly with them after that, offering your best upsell products or services. |
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Personalize each and every message using your client's first name. Personal emails get read. |
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Send a quick announcement to ALL your clients at once. |
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Manage your client list EASILY from your browser. If your computer ever crashes or you are away from home, you can still access your clients from anywhere in the WORLD. |
But that's not all. In today's world, if you email to a list, you will STILL get spam complaints. Trustworthy Autoresponder AUTOMATICALLY keeps statistics that will be able to help you defend yourself from these spam complaints.
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All emails that you send are REQUIRED by us to include a one-click unsubscribe link. If they change their mind about being your client, they are in COMPLETE control of their membership to your list. Besides, you don't want people on your list who don't want to be there. |
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When your client subscribes, they will be required to go through a DOUBLE OPT-IN process. This just means that they have to fill out your form (first opt in) and THEN they have to click a link that the system generates (second opt in) and sends to the email address that they gave you in the form. This makes sure that they really DO want to be on your list, and prevents people from claiming that you spammed them, because you can ONLY send email to people who have finished the double opt-in process. |
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All relevant sign-up data is logged in the system so that you have PROOF that they opted in. IP address, date of sign-up, name, email address, and the webpage that they signed up from are all recorded in the database AND all of this is also emailed to you. You will have all the proof you need to protect yourself from spam complaints. |
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You can even add certain subscribers to a "Do Not Email" list. Use this for clients that repeatedly give you nothing but grief about emailing them, or for whatever reason you want. After all, you should be able to choose who you want to do business with. |
Some other useful benefits to using the Trustworthy Autoresponder system:
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Personalize each message with more than just their name. You can include any product purchases that they have made ("Thank you for purchase on [date] for [item].) |
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Keep track of who is clicking on the links in your emails with our ad tracker. Now, when you send an email to your list, you will know EXACTLY who clicked on your link and who didn't. This helps to test the effectiveness of your emailings. |
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Use SEVERAL ways to get people to sign up to your list. Javascript pop-up windows AND forms on your site give different, easy options for people to subscribe. |
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You can manually add, edit, and delete subscribers from your administration panel. GREAT for clients who just DON'T want to follow directions. |
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Search for a particular subscriber through your administration panel. |
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Messages can be sent as text OR HTML. |
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Need to schedule a message for a particular date? It's a breeze with our built-in message scheduler. |
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Run multiple lists at the same time for different segments of your client base. One for prospects, one for people who bought something, and one for your SECOND website. |
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Archive old messages so that your clients can search for information. |
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RSS (Really Simple Syndication) capibility allows you yet another method of keeping your clients in your loop. If their spam filter deletes your email, RSS can STILL deliver your message to your clients. |
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Your clients can edit their OWN contact information, saving you time and hassle. |
Ok, if you skimmed most or all of those other benefits, make SURE you read this next one. Trustworthy Autoresponder AUTOMATICALLY manages your bounced emails. This one feature will save you hours, days, maybe even WEEKS of hassle and frustration. If you keep mailing to an address that continually bounces, MANY ISP's will assume that you are spamming. Managing your bounced email addresses is CRITICAL to avoiding being shut down by your local ISP, your Webhost, or even your Registrar. DON'T IGNORE THIS if you plan on running an internet business.
I am not even mentioning all of the benefits that Trustworthy Autoresponder offers you. As a matter of fact, with a little creativity, you can create even MORE benefits that haven't even been THOUGHT of.
"All right, so how can I get my own account?
How much will it COST me?"
Well, that's the best part. But before I tell you.....
Think about all of the TIME and MONEY you are saving here. Think of what Trustworthy Autoresponder does FOR you?
You don't have to:
- figure out Which email needs to be sent to which person? Is person A on #5 or #6 of your sequence?
- worry about if you have sent all your email for the day. Our servers AUTOMATICALLY send out the emails in your series each day.
- insert each person's first name and other details into each email that you send.
- keep track of who signed up when, who unsubscribed when, which email addresses need to be deleted because they bounced. This is done all FOR you.
- wonder who is reading your email and clicking on your links. The built-in ad tracker does that for you and gives you the results.
When you think about all the benefits you receive with Trustworthy Autoresponder, and all of the things that you DON'T have to worry about anymore, what WOULD be a fair price?
$97 per year?
$9.95 per month?
How about....
FREE?
Can you afford THAT price?
Ok, I like that price, too.
So what are you waiting for?
What?
You want MORE?
Ok, let's do this. Sign up today and I'll send you my FREE 14 day email course on how to get the most out of your new autoresponder. How does THAT sound?
Ok, then. Let's get started. Just fill out the form below to start the process of signing up for you FREE autoresponder.
I'm looking forward to seeing you on the other side.
Happy Marketing,
Tim Jensen
Trustworthy Autoresponder